Stale estimates recovered into $18,000 to $31,000 a month
The second leak Ironclad Plumbing plugged was quieter than a missed call: estimates that went out, got a maybe, and died in the pipeline.
$18k to $31k
in stale estimates recovered, monthly
Built and documented by Milos Vranes, founder of Otomations.
The problem: quotes with no second touch
Estimates went out and the follow-up depended on whoever had a free minute, which in a busy season is nobody. Homeowners sit on quotes, compare, and forget. Without a systematic nudge, a huge share of estimates simply went stale, and that unsold work was invisible because no one was measuring it.
The system: follow-up that never forgets
Every open estimate now gets a timed follow-up sequence, built on Housecall Pro's pipeline automations. Check-ins go out on schedule and sound like the company, not a robot. When a customer replies, the conversation routes to the office for a human close. Every quote gets tracked to a yes, a no, or a reason, so nothing dies of neglect.
The numbers
In one recent 30-day window the automations recovered $18,349 in revenue across 8 won estimates. Month to month, Ironclad reports the system brings back between $18,000 and $31,000 in estimates that would previously have been written off.
Nothing about the sales process changed. The same estimates, the same prices, the same crew. The only difference is that following up stopped depending on somebody remembering to do it.
Housecall Pro · Pipeline automations · Email sequences
See the voice agent Ironclad runs on the same phone line