Lead capture
Real Estate Lead Router
Buyer, seller, rental, or investor: sorted and assigned instantly.
Who it is for
Agents, teams, and brokerages capturing leads from listing pages and websites who want them scored and routed without paying for a CRM.
What it does
Every lead gets read and classified: buyer or seller, price range, timeline, and seriousness. Hot leads route straight to the right agent with context. The pipeline stays clean without anyone doing data entry.
The run
- 1
Receive the lead
From listing page or site form
- 2
Analyze type and intent
Buyer, seller, rental, investor
- 3
Evaluate the fit
Scored for seriousness
- 4
Dispatch to the agent
Routed with full context
What is Real Estate Lead Router?
A real estate lead router is an automation that reads, classifies, and routes every lead from your listing pages, so serious buyers and sellers reach the right agent fast. Each lead is read and sorted by whether it is a buyer or seller, its price range, timeline, and seriousness, then hot leads route straight to the right agent with context while the rest are filed for nurture. It is built for agents, teams, and brokerages capturing leads from listing pages and websites who do not want to pay a person to sit and sort them. In real estate the first agent to respond usually wins the client, so a lead that waits in an unsorted pile is often a lost commission. Otomations builds it on your existing lead sources and CRM, so routing happens the moment a lead lands.
The actual build
The production workflow on the n8n canvas. This is the system that gets tuned to your tools and turned on.
Common questions
Can it tell buyers from sellers?
Yes. It classifies each lead as a buyer or seller along with price range, timeline, and seriousness, then routes the serious ones to the right agent with that context attached.
What does it run on?
It is built on the tools you already use, your phone line, inbox, calendar, CRM, and spreadsheets, with Claude for the reasoning and n8n for orchestration. There is nothing new for your team to learn and nothing to rip out.
Browse the rest of the library: the full workflow library
The next hire can wait. The next system cannot.
Twenty minutes, one bottleneck, one workflow scoped. That is the whole first call.